Keeping our brain’s structure and neural network healthy may seem like a mystery at times, but often the best advice is simple: ‘use it or lose it!’

The exercise and stimulation your brain gets from an active physical, social and intellectual lifestyle is vital to keeping it healthy. Just like our bodies need movement and exercise to function well, our brains need their own workout to thrive, too.

Lifestyle expert at Food for the Brain, Assistant Professor Tommy Wood, from the University of Washington has advised people at the top of their game, from Formula 1 drivers and Olympians to world champions, on how to maximise their performance, both mentally and physically.  His top tip for keeping our brains sharp?  

“In short, use it or lose it. The brain is an amazing organ, and it’s more resilient and adaptable than we’ve been led to believe. I’m sure you’ve heard that adults have a fixed amount of brain cells. Then, as we get older (or every time we take a sip of wine) we “lose” some of those brain cells as part of an unstoppable decline towards dementia or Alzheimer’s disease.”

“That’s not necessarily true” says Professor Wood. “I like to think about the brain like I think about muscles. In order to grow our muscles, we need to provide a stimulus – like lifting weights in the gym – followed by a period of rest. The opposite also happens – if we stop going to the gym or if we stop using a limb after breaking a bone – our muscles get smaller. Most have experienced this personally, and there’s every indication that your cognitive “muscle” behaves in the same way.”

A classic example of this is a study of London taxi drivers in training who have to learn ‘The Knowledge’. Many spend three years driving the 25,000 streets of London, logging up tens of thousands of miles, on foot or on a scooter. Not all pass the first time. Katherine Woollett at University College London decided to find out if acquiring the knowledge actually changed a person’s brain by measuring the density of grey matter as an indicator of brain volume. About half of her group of training taxi drivers passed first time and the other half failed. She also had a control group of people of the same age, most in their late 30’s with similar other demographics such as IQ. Sure enough, those who passed had increased their brain density of grey matter, and specifically in the central hippocampus area most associated with cognitive resilience. (1)

Keep Cognitively Active

There’s a pattern in our society – we are meant to learn every day as we go through school in childhood and teenage years, then we get a job, which, past a training phase, may not require much more learning, then around 65 we are meant to retire, with no more ‘need’ to work or learn.

Every indicator that you can think of – leaving school early, having a lower educational standard (2), or retiring early (3), has been associated with an increasing risk of cognitive decline.

When Professor May Beydoun, at the US National Institutes of Health (NIH) did a comprehensive study of the biggest risk factors for developing Alzheimer’s, she attributed 24% of risk to educational status and 32% of risk to physical activity(4). So, using our brains, reflected in educational and physical activity, is a huge part of keeping your brain healthy. (It’s worth remembering that  omega-3/seafood and homocysteine-lowering B vitamins account for 22% each while smoking racks up 31% in the risk stakes).

Think about how you use your mind. How much time do you spend stimulated, learning something? How much time do you spend engaged in relatively mindless mental activities? 

Television can be stimulating, or mind-numbing – engaging your attention but not really making you think. Social media activity, like scrolling through TikTok or Instagram, could be mind-numbing, while digital engagement with others could be stimulating. A simple yardstick is to ask ‘am I learning anything? Am I using my mind?’ 

While these activities are keeping your brain busy, what our brains really needs is to be engaged in learning or working something out, ideally without too much stress. Many films are designed to engage you by stimulating a stress response, keeping you on the edge of our seat. On the other hand, doing Wordle or a crossword, or playing a game of backgammon or chess involves concentration and thinking without cranking up your stress response. 

Two high-rating apps designed to engage our minds Brain HQ and Lumosity. Brain HQ (www.brainhq.com) adapts according to your needs – do you want better memory, better attention or faster processing? Three 20-minute sessions weekly are recommended. Lumosity (www.lumosity.com) is also adaptive and achieves much the same improvement in cognition. In just the same way you become physically fitter by increasing the duration or intensity of an exercise, it seems the same is true with your mind.

Reading books, or listening to podcasts can also be a great way to stimulate the old grey matter, mind but it does depend on what you are reading or listening to. The golden question is  ‘am I learning anything from this?’. Even better – join a bookclub for the social stimulation, sharing views, hearing others, and working out where you stand. 

Learn by failing

Land on any social media platform and we are bombarded with stories of people succeeding, urging us to try the latest self-help, diet or exercise programme, meditation or music app (who didn’t try and learn the guitar in lockdown!) but failure, according to Professor Tommy Wood, is when the magic really happens for our brains:

“Failure constitutes protective cognitive demand. The cocktail of hormones released as we try, fail, repeat, and learn, provides the ideal environment for the brain to grow and adapt. This is a real sticking point for improving brain health – as adults we hate the feeling of being bad at something.”

Professor Wood recommends picking an activity that’s truly challenging. “Cognitive demand requires failure, so pick something you’ll be bad at initially. What’s cognitively challenging is personal, but learning a new language is better than sudoku, picking up a guitar is better than listening to music, building model airplanes is probably better than reading the news, and playing chess is definitely better than scrolling through Instagram. As you get better, add challenges to keep stimulating your brain.”

“A fascinating study looked at the brains of musicians.  While both professional and amateur musicians’ brains looked younger compared to non-musicians of the same age, the benefit was greatest in amateur musicians (5) – it’s harder, so they got more benefit. The cocktail of hormones released as we try, fail, repeat, and learn, provides the ideal environment for the brain to grow and adapt.”

In fact, learning an instrument, or a language, are considered heavy lifters when it comes to brain stimulation – it’s challenging and can take a long time to become completely proficient. But every step along the way, even just a few minutes a day, learning new words, processing the grammar, learning chords and finger positions, is a significant mental challenge.  And there are so many language learning apps, like DuoLingo now, playing on the ‘reward’ and game theory to keep us cognitively engaged and coming back for more. 

Speaking two languages is not only associated with less risk of cognitive decline but, according to one study, ‘the neuroprotective effects of lifelong bilingualism act both against neurodegenerative processes and through the modulation of brain networks connectivity.’ (6) Your brain ends up more connected – literally hardwired for brain health.

Keep physically active

The brain also benefits from physical exercise, especially if it involves complex movements and learning – think dance, yoga or t’ai chi or trail running or walking on uneven surfaces. The brain is processing a lot of information, triggering patterns of muscle movement, keeping you in balance. You want a bit of both – movement and balance. Just working out on a fixed machine or walking on a flat, straight, tarmacked path, is not nearly as challenging as hill walking up an uneven path, cycling, surfing, skateboarding or anything where your body is micro-adjusting to keep you in balance.

One study of retired people assigned to walk briskly for 40 minutes three times a week showed increased hippocampal brain volume (7).  Another study showed benefits from doing one or two sessions of resistance or strength training twice a week (8).

Of all the measures relating to how fit or fat we are, muscle mass best predicts brain volume and risk of cognitive decline in later years. 

One big study from the UK Biobank data found that those with a lower fat-to-muscle ratio) in their legs had around 40% less risk for dementia later in life (9). Muscle uses energy and ‘soaks up’ glucose. This helps keep your blood sugar stable and prevent insulin resistance. Often, as we age, it can seem like an uphill battle to keep our weight down, even if we are not eating any more than we used to. This is often simply because we’ve lost muscle mass with age. So hitting those weights can be extra beneficial in later years and many gyms offer classes especially for older clients. Even body weight exercise can build resistance, though, and there are plenty of free videos on the internet – just check with your GP first.

Step it up

A good general guideline is to aim for 30 minutes of brisk walking every day. Some days you may do none and others twice this, so this is a good weekly average to shoot for. Over time you can step it up by walking faster, jogging or including some hills in your circuit. 

A good way to monitor and up our exercise level is to count steps. Smart phones and watches have apps that do this for you. Shoot for increasing daily steps between 10% and 20% a week. If you start at 2,000 and add 200 steps per day each week, that’s a great start. If you’re at 4,000 steps already then getting up to 4,400 daily in this week is also going to stimulate our muscles and brains. While 8,000 steps a day is considered optimal, what’s much more important is to make sustainable improvements as you ‘activate’ your lifestyle.

But, we don’t need to limit ourselves to ‘exercise’. Gardening, mowing the lawn, playing a sport, vigorous cleaning, or clearing out a yard – anything that gives us a faster heart rate, a bit of sweat and engages different sets of muscles, thus including ‘resistance’(10), counts as well, especially if we can do them faster or more energetically.

Aerobic plus resistance exercise anti-ages your brain

As previously mentioned, of all the measures relating to how fit or fat we are, muscle mass best predicts brain volume and risk of cognitive decline in later years. 

Including exercise that helps build and maintain muscle tone correlates most strongly with brain health. A good weekly guideline is to include two resistance training sessions a week. Perhaps you are a member of a gym, go to a pilates or yoga class or have some equipment at home for your own workout.

If you’re not sure where to start, “Burn Fat Fast” (Piatkus, 2013), written by Patrick Holford and exercise guru and former Gladiator (Zodiac) Kate Staples, is a great resource.  Staples devised a series of strength building exercises that anyone can do at home in eight minutes, three times a week, including  beginner version, and intermediate and advanced versions (light to medium weight dumbbells (2kg – 6kg) are needed for these).

The exercises are all explained in the book and  Kate Staples demonstrates each one HERE so you can follow along until you feel comfortable. A five minute warm-up (marching on the spot is great, or stepping side to side) will get your heart rate up and help avoid injury. 

The beginner sequence includes wall sits and reverse lunges, while the advance sequence progresses to jumping squats and mountain climbers. It’s important to build up gradually, keep hydrated, and learn to do the moves safely, so watching the videos is a great way to get started. 

The secret is to find an activity that engages both mind and body, builds muscle, and is not too repetitive. As an example, our very own Patrick Holford says “I’ve taken up paragliding, and qualified at the age of 65. I had to pass an exam on meteorology, aerodynamics and air law, and failed the first time, but now I have to think about these things before and during flight. Then there’s the exercise of carrying an 11 kg pack up a mountain, and the balance and strength and adjustments my brain is having to make to keep the canopy stable even before take off.” This may not be your thing but it shows how one activity can tick so many brain boxes. It is good to learn new sports for this very reason.

Be Social

A lack of meaningful social interaction, and loneliness, is also a major driver of both low mood and cognitive decline later in life (11). 

How often do you go to social gatherings, meet new people and have engaging conversations? This could be meeting friends, going to the movies, a museum, a gallery, a show, church or temple, or a restaurant?

There are times in your lives where you might find yourself more isolated. For example, when relationships break up and you lose connection with ‘their’ friends, or if a partner dies and most of your social interaction was with them. These are extremely challenging times, but facing our fears and getting out there to meet friends can help us on the road to recovery. 

Unset your mind

It’s all too easy to get locked into routines that remove any form of challenging social interaction yet this is not only how we learn, it also nourishes the social aspect of who we are. A good strategy is to make sure you have a significant social event or interaction every week, starting with this week.

As we age, and friends move away, or pass on, it’s important to find ways to expose ourselves to new ideas and new ways of thinking and feeling differently and swapping ideas. Travelling and exploring other cultures can be an incredibly enriching way to broaden our mindset and there are lots of companies that cater for the solo traveller these days.

But there’s no need to go far from home to get the benefits of brain gain. There are many opportunities to ‘use it or lose it’, for example, volunteering at a local garden or school or supporting the local arts club. The brain boost from being out of your comfort zone will reap dividends, whether it’s joining a group of new people, engaging in a new activity you’ve never tried, like drawing, writing or yoga – or even just catching up with old friends you haven’t seen for ages, or striking up a conversation with someone you meet on the daily dog walk.

Local bookshops, art centres, churches or schools can be great sources of information, so check them out. 

Be inquisitive

As Tommy Wood says “The key is to push right at the boundaries of what you’re capable of – with occasional failure showing that you’re at the right level of difficulty. Keep at it, and you’ll be more likely to be healthy and sharp for decades to come.”

And if you want more personalised information on how you can improve and support your brain through nutrition and lifestyle changes then make sure you complete our Cognitive Function Test. A FREE, online and validated test to assess your current cognitive function and dementia risk and then get a clear plan of action on how you can improve your brain health and score over the next 6 months.

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Thank you for reading!
Food for the Brain is a non-for-profit educational and research charity that offers a free Cognitive Function Test and assesses your Dementia Risk Index to be able to advise you on how to dementia-proof your diet and lifestyle.

By completing the Cognitive Function Test you are joining our grassroots research initiative to find out what really works for preventing cognitive decline. We share our ongoing research results with you to help you make brain-friendly choices.

Please support our research by becoming a Friend of Food for the Brain.

References:

¹ Woollett K, Maguire EA. Acquiring “the Knowledge” of London’s layout drives structural brain changes. Current biology: CB. 2011;21(24):2109-14. Epub 2011/12/08. doi: 0.1016/j.cub.2011.11.018. PubMed PMID: 22169537.

² Yu JT, Xu W, Tan CC, Andrieu S, Suckling J, Evangelou E, Pan A, Zhang C, Jia J, Feng L, Kua EH, Wang YJ, Wang HF, Tan MS, Li JQ, Hou XH, Wan Y, Tan L, Mok V, Tan L, Dong Q, Touchon J, Gauthier S, Aisen PS, Vellas B. Evidence-based prevention of Alzheimer’s disease: systematic review and meta-analysis of 243 observational prospective studies and 153 randomised controlled trials. J Neurol Neurosurg Psychiatry. 2020;91(11):1201-9. Epub 2020/07/22. doi: 10.1136/jnnp-2019-321913. PubMed PMID: 32690803; PMCID: PMC7569385.

³ Hale JM, Bijlsma MJ, Lorenti A. Does postponing retirement affect cognitive function? A counterfactual experiment to disentangle life course risk factors. SSM – Population Health. 2021;15:100855. doi: https://doi.org/10.1016/j.ssmph.2021.100855; see also Dufouil C, Pereira E, Chêne G, Glymour MM, Alpérovitch A, Saubusse E, Risse- Fleury M, Heuls B, Salord JC, Brieu MA, Forette F. Older age at retirement is associated with decreased risk of dementia. Eur J Epidemiol. 2014;29(5):353-61. Epub 2014/05/06. doi: 10.1007/s10654-014-9906-3. PubMed PMID: 24791704.

⁴ Beydoun MA, Beydoun HA, Gamaldo AA, Teel A, Zonderman AB, Wang Y. Epidemiologic studies of modifiable factors associated with cognition and dementia: systematic review and meta-analysis. BMC Public Health. 2014 Jun 24;14:643. doi: 10.1186/1471-2458-14-643. PMID: 24962204; PMCID: PMC4099157.

⁵ Erickson KI, Voss MW, Prakash RS, Basak C, Szabo A, Chaddock L, Kim JS, Heo S, Alves H, White SM, Wojcicki TR, Mailey E, Vieira VJ, Martin SA, Pence BD, Woods JA, McAuley E, Kramer AF. Exercise training increases size of hippocampus and improves memory. Proceedings of the National Academy of Sciences. 2011;108(7):3017. doi: 10.1073/pnas.1015950108.

⁶ Sala A, Malpetti M, Farsad M, Lubian F, Magnani G, Frasca Polara G, Epiney JB, Abutalebi J, Assal F, Garibotto V, Perani D. Lifelong bilingualism and mechanisms of neuroprotection in Alzheimer dementia. Hum Brain Mapp. 2022;43(2):581-92. Epub 2021/11/04. doi: 10.1002/hbm.25605. PubMed PMID: 34729858; PMCID: PMC8720191.

⁷ Ludyga S, Gerber M, Pühse U, Looser VN, Kamijo K. Systematic review and meta- analysis investigating moderators of long-term effects of exercise on cognition in healthy individuals. Nature Human Behaviour. 2020;4(6):603-12. doi: 10.1038/s41562-020-0851-8.

⁸ Herold F, Törpel A, Schega L, Müller NG. Functional and/or structural brain changes in response to resistance exercises and resistance training lead to cognitive improvements – a systematic review. Eur Rev Aging Phys Act. 2019;16:10. Epub 2019/07/25. doi: 10.1186/s11556-019-0217-2. PubMed PMID: 31333805; PMCID: PMC6617693.

⁹ Wang W, Luo Y, Zhuang Z, Song Z, Huang N, Li Y, Dong X, Xiao W, Zhao Y, Huang T. Total and regional fat-to-muscle mass ratio and risks of incident all-cause dementia, Alzheimer’s disease, and vascular dementia. J Cachexia Sarcopenia Muscle. 2022 Oct;13(5):2447-2455. doi: 10.1002/jcsm.13054. Epub 2022 Jul 20. PMID: 35856185; PMCID: PMC9530585.

¹⁰0 Gallardo-Gómez D, Del Pozo-Cruz J, Noetel M, Álvarez-Barbosa F, Alfonso-Rosa RM, Del Pozo Cruz B. Optimal dose and type of exercise to improve cognitive function in older adults: A systematic review and bayesian model-based network meta-analysis of RCTs. Ageing Res Rev. 2022 Apr;76:101591. doi: 10.1016/j.arr.2022.101591. Epub 2022 Feb 17. PMID: 35182742.

¹¹1 Penninkilampi R, Casey AN, Singh MF, Brodaty H. The Association between Social Engagement, Loneliness, and Risk of Dementia: A Systematic Review and Meta-Analysis. J Alzheimers Dis. 2018;66(4):1619-33. Epub 2018/11/20. doi: 10.3233/jad- PubMed PMID: 30452410.

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Last week a discovery, published in the journal Science, showed that a high level of an abnormal ‘phosphorylated-tau’ protein triggers brain cells to self-destruct. It also gives a vital clue as to how to stop your brain cells dying with specific vitamins.

When cells become largely dysfunctional, they self-destruct. This process in neurons (brain cells) is called ‘necroptosis’. The recent discovery, made by researchers at the UK’s Dementia Research Institute at University College London (1), showed that an abnormal accumulation of a protein called tau that then becomes phosphorylated, making it tangled and dysfunctional, triggers a specific molecule called MEG3 that triggers brain cell death.

“For the first time we get a clue to how and why neurons die in Alzheimer’s disease. There’s been a lot of speculation for 30-40 years, but nobody has been able to pinpoint the mechanisms. It really provides strong evidence it’s this specific suicide pathway.” researcher Prof Bart De Strooper, from the UK’s Dementia Research Institute. told the BBC.

Even before this, too much phosphorylated-tau (abbreviated to p-tau) interferes with the cell’s energy factories (called mitochondria), potentially leading to brain fatigue. The more p-tau accumulates, the greater a person’s risk for cognitive problems and Alzheimer’s dementia. Also, those with memory decline have been shown to have relatively more p-tau to tau protein.

The critical prevention question is, then, what stops too much of the tau protein from turning into the potentially harmful p-tau and what helps restore p-tau to normal tau protein. 

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The answer is remarkably simple – a lack of B vitamins and raised blood levels of homocysteine which is an established risk factor for memory decline, measurable in the blood. When levels of B vitamins (B6, B12 and folate) are low, blood levels of homocysteine go up. This activates one enzyme (Cdk5 kinase) that adds the bad ‘p’ to tau and blocks another enzyme (protein phosphatase A2) which removes the dangerous ‘p’ restoring normal tau protein (2)(3).  High homocysteine also damages the tiny blood vessels in the brain, leading to ‘mini strokes’ or transient ischemic attacks (TIAs), which further raise levels of p-tau (4). Homocysteine both raises levels of the dangerous p-tau and can also bind to tau (5), further generating the neurofibrillary tangles that then trigger brain cell death.

So, the simplest way to stop the formation of p-tau, and neurofibrillary tangles, and keep your brain healthy, is to keep your plasma homocysteine level below 10 mcmol/L. Half of those above 65 have a level of homocysteine higher than this. The easiest way to lower your homocysteine below 10 mcmol/L is to supplement B6, B12 and folate. 

But it’s also good to eat greens and beans that are high in folate. While B12 is only in animal foods – meat, seafood, eggs and milk. While an optimal supplemental intake for a middle-aged person might be 20mg of B6, 10 mcg of B12, and 400 mcg of folate, many older people start to dramatically lose their ability to absorb B12, the absorption of which requires stomach secretions. Antacid ‘PPI’ medication such as omeprazole accelerates this decline, promoting B12 deficiency. And, over four years of use, increases dementia risk by a third (6). Then, as studies show, you might need a lot more B12, such as 500 mcg, to get a little more into your bloodstream, and possibly more supplemental folate, in the region of 500 to 800 mcg.

This is the cheapest, safest and most logical solution to lower p-tau and prevent brain cells from committing suicide. The problem is that these nutrients, invented by nature, cannot be patented. Therefore it is not in the interest of the pharmaceutical industry to research them.

Consequently, drugs are being developed and tested that block the kinase enzyme and activate the phosphatase enzyme (7), which is exactly what the homocysteine-lowering B vitamins do. But, so far, there are no human clinical trials reporting significant benefit. 

On the other hand, trials giving these kinds of doses of B6, B12 and folic acid have shown up to a two-thirds slower rate of brain shrinkage (8) and virtually no further memory loss in those with pre-dementia (9).

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Thank you for reading!
Food for the Brain is a non-for-profit educational and research charity that offers a free Cognitive Function Test and assesses your Dementia Risk Index to be able to advise you on how to dementia-proof your diet and lifestyle.

By completing the Cognitive Function Test you are joining our grassroots research initiative to find out what really works for preventing cognitive decline. We share our ongoing research results with you to help you make brain-friendly choices.

Please support our research by becoming a Friend of Food for the Brain.

———

References

¹ https://www.science.org/doi/10.1126/science.abp9556 Balasu S et al. Science
14 Sep 2023 Vol 381, Issue 6663 pp. 1176-1182 DOI: 10.1126/science.abp9556

² Smith AD, Refsum H. Homocysteine, B Vitamins, and Cognitive Impairment. Annu Rev Nutr. 2016 Jul 17;36:211-39. doi: 10.1146/annurev-nutr-071715-050947. PMID: 27431367.

³ LiJ-G,ChuJ,BarreroC,MeraliS,Pratico`D.2014.Homocysteine exacerbatesβ-amyloid, tau pathology, and cognitive deficit in a mouse model of Alzheimer’s disease with plaques and tangles. Ann. Neurol. 75:851–63 

⁴ Shirafuji N et al Homocysteine Increases Tau Phosphorylation, Truncation and Oligomerization. Int J Mol Sci. 2018 Mar 17;19(3):891. doi: 10.3390/ijms19030891. PMID: 29562600; PMCID: PMC5877752.

⁵ Bossenmeyer-Pourié C et al. N-homocysteinylation of tau and MAP1 is increased in autopsy specimens of Alzheimer’s disease and vascular dementia. J Pathol. 2019 Jul;248(3):291-303. doi: 10.1002/path.5254. Epub 2019 Mar 19. PMID: 307349

⁶ Northuis C, Bell E, Lutsey P, George KM, Gottesman RF, Mosley TH, Whitsel EA, Lakshminarayan K. Cumulative Use of Proton Pump Inhibitors and Risk of Dementia: The Atherosclerosis Risk in Communities Study. Neurology. 2023 Aug 9:10.1212/WNL.0000000000207747. doi: 10.1212/WNL.0000000000207747. Epub ahead of print. PMID: 37558503.

⁷ Xia, Y., Prokop, S. & Giasson, B.I. “Don’t Phos Over Tau”: recent developments in clinical biomarkers and therapies targeting tau phosphorylation in Alzheimer’s disease and other tauopathies. Mol Neurodegeneration 16, 37 (2021). https://doi.org/10.1186/s13024-021-00460-5

⁸ Smith AD, Refsum H. Homocysteine, B Vitamins, and Cognitive Impairment. Annu Rev Nutr. 2016 Jul 17;36:211-39. doi: 10.1146/annurev-nutr-071715-050947. PMID: 27431367; see also Jernerén F., et al. Am J Clin Nutr. 2015 Jul;102(1):215-21.

⁹ Oulhaj A., et al. J Alzheimers Dis. 2016;50(2):547-57.

Dopamine and the Brain: Is Modern Life Hijacking Your Reward System?

By Patrick Holford. In this article, we explore the important relationship between dopamine and the brain.

We already know that today’s diet is low in brain-friendly fats and nutrients and high in sugar and ultra-processed food. It’s likely shrinking our brains, dumbing us down, and driving the rise in mental health problems. But diet isn’t the only thing engineering our mental decline. Tech, sugar, caffeine and alcohol are all pulling the same lever in your brain: dopamine.

Dopamine makes us want the reward. It isn’t what makes us enjoy it. It drives the urge to check, eat, drink or scroll again. That distinction matters, because marketers behind our food, phones and drinks have got very good at triggering the itch without ever satisfying it. That’s why you can eat a whole packet of biscuits, or scroll for an hour, and still feel restless afterwards.

The mechanism: variable reward

This was first identified in the 1930s by psychologist B.F. Skinner. He found that mice responded most frequently to a reward-associated lever when rewards arrived unpredictably. The mouse never knew which press would pay off. We’re wired the same way: if a reward feels random, and checking for it costs us nothing, we end up checking compulsively. It’s the exact mechanism behind a fruit machine, and it’s the exact mechanism behind your phone’s notification badge.

This manipulation of the brain’s stress-and-reward response is one of its oldest systems: essential for survival, but also what makes us impulsive, manipulable, and, frankly, easier to sell to. Multinational companies have learned to get us neurochemically hooked on their products. They use the language of happiness to sell us pleasure: the happy hour, the happy meal, happiness in a can. But joy and contentment are governed by serotonin, not sugar or a special offer, and chasing dopamine too hard actively undermines it. This relationship between dopamine and the brain helps explain why repeated rewards can become so difficult to resist.

Dopamine, pleasure and the brain hijack

“The more pleasure you seek, the more unhappy you get,” says Professor Robert Lustig, author of The Hacking of the American Mind. Too much dopamine suppresses serotonin, leaving you feeling flat, restless or low once the initial hit fades. He describes this constant cycle of stimulation and reward-seeking as a kind of “brain hijack”, and one possible piece of a much bigger mental health picture. And that picture is concerning: in England, 92.6 million antidepressant items were dispensed in 2024/25 alone, up almost 4% on the year before,[1] while in the US, 19.3% of adults reported taking prescription medication for their mental health in 2024.[2]

“We are the most in debt, the most obese, the most medicated and the most drugged-up adult population in human history,” Lustig argues. We’ve learned to fool our own brains. In doing so, we’ve fooled ourselves by engineering addictive foods and behaviours around us.

Sugar, dopamine and the brain: not so different from cocaine

Sugar stimulates dopamine and endorphins in much the same way as cocaine and heroin. It triggers the reward system and, with overuse, can lead to reward deficiency, where you need more to feel the same lift.[3] Dr Candace Pert, the neuroscientist who discovered the opiate receptor, was among the first to say this outright: “I consider sugar to be a drug, a highly purified plant product that can become addictive. Relying on an artificial form of glucose, sugar, to give us a quick pick-me-up is analogous to, if not as dangerous as, shooting heroin.”[4] That was heresy when she said it. It’s now closer to conventional wisdom, but it’s still not sugar acting alone.

Why sugar and fat are a powerful combination

Neuropharmacologist Professor Paul Kenny discovered the real driver almost by accident, feeding rats different diets in his Mount Sinai lab. Rats fed only sugary food, or only fatty food, barely gained weight: they self-regulated. But rats fed a 50/50 combination of sugar and fat, the cheesecake diet, “dive head first into a slice and gorge so vigorously that it covered its fur in blobs.” They kept eating as if the “I’m full” switch had stopped working, stopped exercising, and gained significant weight within a week.[5] When Kenny then offered them an electric shock as a warning before the food arrived, rats on a normal diet fled. The cheesecake rats ignored the shock and kept eating anyway; their reward-seeking had overridden their own self-preservation.

Dopamine resistance and food addiction

This is the pattern behind food addiction more broadly. In some people, the reward system becomes so overstimulated that it overpowers the normal “stop eating” signal. As with alcohol and drugs, the more you have, the more you need, and dopamine receptors gradually shut down in response, a cycle researchers call dopamine resistance. People with fewer dopamine D2 receptors are, in fact, at greater genetic risk of both obesity and addiction. So if this feels like an uphill battle for you specifically, that’s not just willpower.[6,7] Counter-intuitively, some studies suggest people people with a higher weight respond less strongly to food reward, not more. This means they may need to eat more just to feel the same lift a leaner person gets from less.

No single ingredient drives this as reliably as the fat-and-sugar combination together, at high calorie density.[8,9] Think biscuits, doughnuts, chocolate, ice cream, cakes and many fast ultra processed foods. Nature simply doesn’t produce foods like this; only manufacturing does.

Sugary drinks exploit the reward system in a slightly different way. The same logic explains a can of cola. Caffeine, sugar and salt combined to make you drink more, with fructose (rather than glucose) doing extra work, because your body is slower to register “enough” from fructose, so you keep consuming past the point you’d normally stop. That’s also why fructose, often as high-fructose corn syrup, has quietly become the default sweetener in ultra-processed food.

Are you addicted to your smartphone? Dopamine and the brain in the digital age

Of everything that’s changed this century, the digital revolution has reshaped daily life most completely. It has changed not just what we do, but the sheer pace we live at. People everywhere are sleeping less, resting less, and burning out faster, and it shows up in rising work absence, anxiety and depression, especially in cities.

Phone-checking estimates vary enormously depending on who’s asking and how. A 2026 US survey put the average at 186 checks a day, down from 205 the year before, roughly once every five minutes of waking time.[10] A separate, larger commercial survey in 2022 put the figure far higher, at 352 checks a day, up from just 96 in the same survey’s 2019 run.[11] The truth is that “checks per day” is measured differently by almost everyone who studies it, so treat any single number as an illustration of scale rather than a precise fact; the honest takeaway is that the frequency has clearly risen, by a lot, in a few years.

How smartphones keep us checking

Whatever the exact count, the direction is the same. Our phones have become almost constant companions, including at moments we’d probably rather they weren’t. A 2026 study published in JAMA Pediatrics found that over 70% of parents and nearly 70% of children used a phone or other digital device during their family’s most recent meal together.[12] What’s better established: separate UK research from January 2025 found 81% of Britons reach for their phone as one of the first things they do after waking,[13] and a May 2025 US survey found 43% of adults use their phone within ten minutes of trying to fall asleep, and 44% within ten minutes of waking, rising to around 60% among under-30s.[14]

Social media, dopamine and the brain reward loop

Why does it work so well? To sell things. “I feel tremendous guilt,” Chamath Palihapitiya, Facebook’s former Vice President of User Growth, told an audience of Stanford students. “The short-term, dopamine-driven feedback loops that we have created are destroying how society works.” Every major platform is built the same way. It captures your attention, then serves ads tailored to what it has learned about you. A red notification badge, a “like” or an unexplained ping can provide a small hit of validation. Facebook has even been documented timing notifications for when a user is likely to be feeling insecure or bored, when that validation may land hardest.

There’s a genuinely useful finding buried in the research here. A study of 143 University of Pennsylvania undergraduates found that limiting social media use to 30 minutes a day significantly reduced loneliness and depression.[15] The researchers’ own conclusion was blunt: “limiting social media use to approximately 30 minutes per day may lead to significant improvement in well-being.” That’s not a difficult habit to test on yourself for two weeks.

Whether it’s a text, a “like” or a notification, the mechanism is identical to sugar: a dopamine hit, scheduled by an algorithm built to know exactly when a variable reward will keep you coming back. This constant cycle of dopamine and reward can train the brain to seek stimulation more frequently, making it harder to switch off.

Your brain’s reward system, in one paragraph : dopamine and the brain

All of this (sugar, phones, gambling, gaming, alcohol) routes through the same small structure: the nucleus accumbens, the brain’s dopamine-based reward hub. The more dopamine you release chasing something, the more your receptors down-regulate in response, so you need progressively more stimulation to feel the same lift. That’s the hijack. It’s not a character flaw; it’s the same ancient survival circuit being pulled by people who’ve studied exactly how to pull it. Understanding dopamine and the brain helps explain why these everyday rewards can become so compelling.

Alcohol, dopamine and the brain: reward disguised as relaxation

Alcohol might seem different from sugar, ultra-processed food or social media, but it taps into the same reward circuitry. The difference is that while we often reach for sugar, caffeine or our phones for stimulation, alcohol is frequently used for the opposite reason: to switch off, unwind or take the edge off stress. Yet it still acts on the brain’s reward system, which is part of what can make that evening drink so easy to repeat. Over time, tolerance can creep up: a glass a night becomes two, then half a bottle, then more.

Alcohol is a well-established neurotoxin,[16] and perhaps the most normalised drug of the lot. Smoking has become socially unacceptable in a single generation; drinking, outside of visibly heavy use, largely hasn’t. Yet alcohol remains a major cause of premature death and disability. The World Health Organization estimates that it was responsible for 2.6 million deaths worldwide in 2019, with 13% of deaths among 20 to 39-year-olds attributable to alcohol.[17] In the UK, 9,809 alcohol-specific deaths were registered in 2024, still substantially above pre-pandemic levels.[18] Despite this scale of harm, alcohol remains deeply embedded in how we socialise, celebrate and switch off. It is another example of how dopamine and the brain can shape repeated reward-seeking behaviour.

How much alcohol is too much?

What’s less well known is that the health risk from alcohol isn’t confined to heavy drinkers. It rises with the amount consumed, even at moderate levels. The encouraging flip side is that reducing consumption reduces risk. To make that concrete, a 12.5%-ABV bottle of wine contains about 75g of alcohol. Two large glasses, roughly two-thirds of a bottle, contain about 50g, while one medium 175ml glass contains about 17.5g.

More recent research adds to the case for keeping alcohol intake low. A 2022 study of 36,678 UK Biobank participants found that consuming more than one unit of alcohol per day was associated with progressively lower grey and white matter volume in the brain.[25] Neuropsychopharmacologist Professor David Nutt has advocated lower-risk daily alcohol limits. He recommends around 15g for women and 20g for men, with alcohol-free days each week. The current UK Chief Medical Officers’ guideline remains no more than 14 units a week for both men and women. That’s about 112g of pure alcohol, spread over three or more days rather than concentrated into one or two sessions.[19] Nutt was dismissed as chair of the government’s Advisory Council on the Misuse of Drugs in 2009. He had repeatedly challenged drug harm classifications, arguing that alcohol and tobacco were more harmful than several illegal drugs, including ecstasy.[20]

Are you addicted to stimulants?

The other major, socially glorified drug is caffeine, mostly as coffee, though strong tea carries a similar caffeine load to a regular cup of coffee. Like sugar, alcohol and your phone, it stimulates dopamine release and a genuine hit of reward. This connection between dopamine and the brain is part of what makes caffeine so effective at reinforcing the habit of reaching for another cup. Picture a day with no coffee, tea, chocolate or that end-of-day drink. If your instinctive reaction is “absolutely not,” there’s a real chance you have some level of dependence, anywhere from mild and manageable to something quietly running your day.

Whatever the level, the net effect of stimulant dependence is always less energy, not more. One of my clients, Bobbie, is a good example. She already ate well and took a sensible, targeted supplement programme. Her only real complaints were low morning energy and occasional headaches, and her only vice was three cups of coffee a day. She agreed, reluctantly, to drop the coffee for a month. Her energy came back, and the headaches stopped.

Like Bobbie, it’s worth auditing your own stimulant intake occasionally, honestly, not the version you’d tell your doctor. Try asking yourself:

Do you ever buy sweets and hide the wrappers so no one else knows you’ve eaten them?
Do you swoon at the dessert menu before you’ve even ordered a main course?
How much do you think about, or look forward to, your morning coffee, or the second cup?
How important is the after-work drink, really?
Does everyone around you actually know how much you smoke?
Has your “normal” coffee crept up to a double-espresso equivalent, more coffee at home than you used to make?
Do you still get a noticeable “kick” from caffeine, or does it now just relieve the fuzzy tiredness of not having had it yet?

None of these are shameful on their own; they’re just useful, honest data. What they point to, taken together, is a chemical dependency that quietly drains your energy and mood, and at its more extreme end, feeds into genuine mental health problems.

Caffeine, withdrawal and sleep

If you wake up feeling fine and function well without coffee, that’s a good sign. If you also sleep normally, one daily coffee isn’t necessarily a problem worth solving. The real test of your relationship with caffeine is what happens when you stop. No effect suggests little or no physical dependence, while headaches, fatigue and irritability are well-established signs of caffeine withdrawal.[21] Withdrawal can begin within 12 to 24 hours and typically peaks within one to two days. It usually resolves within several days. For some people, just 100mg of caffeine a day, roughly one cup of coffee, can cause withdrawal symptoms when stopped abruptly.[22]

It’s also worth knowing that caffeine can interfere with sleep even when consumed several hours before bed. One controlled study found that a 400mg dose taken six hours before bedtime significantly reduced sleep. The effect of a normal-strength cup of coffee is likely to be smaller.[23] If sleep is already a struggle, a simple experiment is to set a caffeine cut-off around noon and see whether sleep improves.

Tea or coffee?

Both raise adrenaline, cortisol and dopamine while blocking adenosine, the brain’s natural calming chemical. That adrenaline spike gives you a lift now, but often leaves you flatter and more fatigued later, and if you respond by having more caffeine, you end up agitated by day and wired-but-tired by night. It’s another important connection between dopamine and the brain when looking at everyday stimulant use.

Tea contains caffeine, but also theanine, a calming amino acid. Theanine has been shown to support cognitive performance [24] and protect GABA receptors, effectively the brain’s adrenaline off-switch. On balance, tea comes out ahead of coffee. Green tea edges out black tea because it retains more antioxidants and polyphenols.

Benefits, or just good excuses?

There’s no shortage of research on the upsides of tea, coffee and even moderate alcohol, from resveratrol in red wine to polyphenols in coffee and cacao and antioxidants in tea.

But almost any dependency generates its own psychological alibi: “it’s just a nice sauce” (sugar), “a little of what you fancy never hurt anyone,” “I’m too stressed not to have a drink,” “I need a coffee to focus.” These substances work. That’s precisely why we reach for them. Used with real intention, in the right moment, that’s not automatically a problem. A sugary drink after a genuine shock, or caffeine to get through a late deadline, are reasonable uses of a tool.

The problem comes when these habits start to stack up. Sugar, caffeine, alcohol, tech and social media can combine into a system that leaves you more tired, anxious and low than if you’d never reached for any of them.

The good news is that this is genuinely reversible. It doesn’t require an overhaul, just a few deliberate changes to how you use each of these levers.

Simple ways to win back your brain

Want to understand whether food or drink has hijacked your own reward system, and what you can do about it? Watch our webinar with psychologist Dr Jen Unwin to discover how to recognise and break the cycle of food and drink addiction. You can also become a FRIEND and get support to build healthier habits that help protect your brain for the long term.

None of this replaces individual medical advice. If drinking, medication, sleep or your mood feel genuinely out of your control, talk to your GP or a qualified practitioner alongside making these changes.

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Related reading:

Coffee and Brain Health? We Investigate…
Alcohol, caffeine and cognitive deficits (2021)
Coffee – Good or Bad for your Brain?