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because prevention is better than cure.

because prevention is better than cure.

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Dementia Prevention Goes Global

-- https://player.vimeo.com/video/1084559327?autoplay=1 Every three seconds, someone in the world develops dementia and the rate is increasing. Billions of dollars have been spent on the search for a drug that can block the damaging build-up of plaque in the brain that’s thought to be...

Four Quick Wins to Reduce Your Risk of Alzheimer’s

-- What can you do, practically and quickly, to reduce your risk of developing Alzheimer’s? The International Alzheimer’s Prevention Expert Group, including our founder Patrick Holford, has identified four key areas that could cut your future risk by over 80% - down to less than a...

How to Alzheimer’s-proof yourself

Patrick Holford’s new book claims that almost no one needs to develop Alzheimer’s. Fewer than 1% of Alzheimer’s cases are genetic, and amyloid deposits – long targeted by new drugs – are neither the cause of the disease nor its cure. Alzheimer’s is the consequence of a...

Could ‘Statins Cut The Risk Of Dementia For All’?

By Patrick Holford Recently, the Telegraph reported: “Statins can reduce the risk of dementia among those who already have low cholesterol.” The article claimed that those on statins were less likely to develop dementia - even Alzheimer’s - and that low LDL cholesterol was somehow...

Preventing Alzheimer’s around the World

From North and South America to China and Japan find out how experts and preventionAmbassadors are helping prevent Alzheimer’s with World Alzheimer’s Prevention Day onMay 20th 2025. Help us spread the word that Alzheimer’s is Preventable around the world. How can you...

Alzheimer's: Prevention is the Cure

Alzheimer’s is a preventable disease. Less than 1% of cases are caused by genes. With Alzheimer’s: Prevention is the Cure (Apic) we already know how to prevent at least 8 out of 10 cases and cut your risk by at least 80% if not completely for the vast majority of people. Later in life you may...

Pancakes to Upgrade Your Brain

Recipe from the Upgrade Your Brain Cook App -- Last month we released the Upgrade Your Brain Cook App, to help you eat delicious food every day that supports your brain health. Many of you have subscribed to the App and to celebrate we want to share a brain-friendly makeover of...

25 Ways to Dementia-Proof Your Brain

25 Daily Habits To Reduce Dementia Risk by Patrick Holford In this article, we'll explore daily habits to reduce dementia risk and what simple lifestyle changes can have a big impact on long-term brain health. Dementia, including Alzheimer’s is not only the greatest cause of death...