because prevention is better than cure.

because prevention is better than cure.

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 Investment in the COGNITION Biobank

Investment Opportunity Securing the future of Cognitive Health Research with  COGNITION® International. COGNITION® International, as the sole licensee of the COGNITION® Biobank, focuses on global research to prevent neurological conditions such as Alzheimer’s, dementia,...

Neurodivergent or Neurodeficient? Is some Neurodivergence Preventable?

By Patrick Holford If you look up the Oxford Dictionary definition of the word neurodivergent it is this: ‘divergence in mental or neurological function from what is considered typical or normal (frequently used with reference to autistic spectrum disorders).’  Other types of...

Warning: Your Diet is Bad for Your Brain 

World expert think tank declares a mental health meltdown as rates of mental illness soar. -- We are facing a new pandemic. Not the result of a return of Covid or bird flu but caused by something much closer to home that affects us every day. The food we eat. It is damaging our...

Brain size is shrinking, IQ is falling, mental health problems are rising. A recent EU report has declared a ‘global brain health emergency’. One in six children are neurodivergent, many with autism or ADHD. While one in four over 80 have pre-dementia – memory decline is happening...

Vitamin D: Your Brain's Ally against Alzheimer’s and Dementia

In our quest for a healthier brain and optimal cognitive function, one nutrient consistently commands the spotlight — vitamin D, often hailed as the sunshine vitamin. While many of us know its role in maintaining strong bones and a robust immune system, vitamin D is equally crucial for the...

Upgrade Your Brain Book - FREE Sample

The Upgrade Your Brain book will be out soon! -- So if you want to learn the 8 steps to optimise your brain for better mood, memory, sleep and stress resilience and dementia proof your diet and lifestyle then here is a free sample of the book, written by our CEO & founder Patrick...

Upgrade Your Brain Book (Signed Copy)

After 45 years of research, Patrick Holford has the answers and along with the world-leading professors and brain health experts interviewed in this book,  wants to show you how to: Improve your mood and get a good night’s sleep Deprogramme anxiety and build stress resilience ...

Upgrade Your Brain: The Book, Tour & Conference

Brain size is shrinking, IQ is falling, mental health problems are rising.  A recent EU report has declared a ‘global brain health emergency’.  One in six children are neurodivergent, many with autism or ADHD.  While one in four over 80 have pre-dementia - memory...