because prevention is better than cure.

because prevention is better than cure.

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Warning: Your Diet is Bad for Your Brain 

World expert think tank declares a mental health meltdown as rates of mental illness soar. -- We are facing a new pandemic. Not the result of a return of Covid or bird flu but caused by something much closer to home that affects us every day. The food we eat. It is damaging our...

Brain size is shrinking, IQ is falling, mental health problems are rising. A recent EU report has declared a ‘global brain health emergency’. One in six children are neurodivergent, many with autism or ADHD. While one in four over 80 have pre-dementia – memory decline is happening...

Vitamin D: Your Brain's Ally against Alzheimer’s and Dementia

Vitamin D: Your Brain's Ally against Alzheimer’s and Dementia Few people realise that vitamin D acts more like a brain fat than a vitamin - and your risk of cognitive decline can soar by up to 19 times if your levels are low. Often known as the sunshine vitamin, it is in fact a vital...

What are the functions of sex hormones in relation to the brain and nervous system? Neurodegenerative diseases and mental health issues are multifactorial but optimising hormone health is key to protection! What are the roles of estrogen, progesterone, testosterone in this...

Upgrade Your Brain Book - FREE Sample

The Upgrade Your Brain book will be out soon! -- So if you want to learn the 8 steps to optimise your brain for better mood, memory, sleep and stress resilience and dementia proof your diet and lifestyle then here is a free sample of the book, written by our CEO & founder Patrick...

Upgrade Your Brain Seminar - Cork

A two-hour, in-person, seminar with Patrick Holford on how to optimise your brain for better mood, memory, sleep, stress resilience and to dementia-proof your diet and

Upgrade Your Brain Seminar - Bantry

A two-hour, in-person, seminar with Patrick Holford on how to optimise your brain for better mood, memory, sleep, stress resilience and to dementia-proof your diet and

Upgrade Your Brain Seminar - Tralee

A two-hour, in-person, seminar with Patrick Holford on how to optimise your brain for better mood, memory, sleep, stress resilience and to dementia-proof your diet and

Upgrade Your Brain Seminar - Ennis

A two-hour, in-person, seminar with Patrick Holford on how to optimise your brain for better mood, memory, sleep, stress resilience and to dementia-proof your diet and