because prevention is better than cure.

because prevention is better than cure.

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Vitamin D

Vitamin D is an all-rounder as far as your brain and mental health are concerned. It helps neurotransmission and has anti-inflammatory and neuroprotective effects on the brain by reducing both inflammation and the oxidative stress. Generally speaking, the lower your vitamin D, the worse your...

Vitamin D – the Mind, Memory & Mood Essential

By Patrick Holford Did you know the length of your shadow can tell you if you’re able to generate vitamin D from sunlight? If your shadow is longer than your body - you can’t produce vitamin D from sunlight. If you are in winter and live in a country of higher latitude (like the UK),...

Meet the Citizen Science Research Team

Our Research Team is committed to using your anonymised data to find out what's really driving, and preventing cognitive decline and mental health issues across all ages. We then use the fruits of this research to improve our educational offerings and share our findings with you and your...

Our Ambassadors

Romina MelwaniRomina is an experienced certified Nutritional expert and Mycotherapist practitioner. She is also the founder of The Nutrition Collective, a high impact educational community and platform for healthcare practitioners. Her passion for nutrition and integrative medicine led...

Use it or Lose it. Why an active lifestyle is a brain essential.

Keeping our brain’s structure and neural network healthy may seem like a mystery at times, but often the best advice is simple: ‘use it or lose it!’ The exercise and stimulation your brain gets from an active physical, social and intellectual lifestyle is vital to keeping it healthy. Just...

Dopamine and the Brain: Is Modern Life Hijacking Your Reward System?

Dopamine and the Brain: Is Modern Life Hijacking Your Reward System? By Patrick Holford. In this article, we explore the important relationship between dopamine and the brain. We already know that today's diet is low in brain-friendly fats and nutrients and high in sugar and...

Polyphenol Power. Keep your Brain Young with Antioxidants.

----- By Patrick Holford Life is a balancing act between making energy by combusting glucose or ketones with oxygen, which generates ‘oxidant’ exhaust fumes and dealing with these 'oxidant fumes' which harm the body. Skin goes crinkly, age spots develop all due to oxidation. That’s...

Optimum Nutrition for the Mind Masterclass

There is no need to have declining energy, memory, motivation and mood. There is no need to struggle with anxiety, stress or sleep issues. In this online recorded masterclass, you’ll learn everything he’s learned in 35 years exploring optimum nutrition for mental health. Including how to...

Coffee – is it good for your brain?

Is coffee good or bad for you? On the one hand is contains polyphenols that act like antioxidants, but on the other hand even two coffees a day raises markers of inflammation, including homocysteine which is an established indicator of dementia risk. A major study involving almost...

Ketones and Your Brain: How Keto Can Affect Brain Health

Ketones and Brain Health: How Ketones Fuel Your Brain Your brain doesn’t run on glucose alone. It can also use ketones, an alternative fuel made by the liver from fat. Think of it a little like a hybrid car, able to draw on more than one source of energy. Most of the time, your brain...