because prevention is better than cure.

because prevention is better than cure.

Mini Cart 0

Your cart is empty.

Mini Cart 0

Your cart is empty.

Brain size is shrinking, IQ is falling, mental health problems are rising. A recent EU report has declared a ‘global brain health emergency’. One in six children are neurodivergent, many with autism or ADHD. While one in four over 80 have pre-dementia – memory decline is happening...

Vitamin D: Your Brain's Ally against Alzheimer’s and Dementia

Vitamin D: Your Brain's Ally against Alzheimer’s and Dementia Few people realise that vitamin D acts more like a brain fat than a vitamin - and your risk of cognitive decline can soar by up to 19 times if your levels are low. Often known as the sunshine vitamin, it is in fact a vital...

Upgrade Your Brain Book - FREE Sample

The Upgrade Your Brain book will be out soon! -- So if you want to learn the 8 steps to optimise your brain for better mood, memory, sleep and stress resilience and dementia proof your diet and lifestyle then here is a free sample of the book, written by our CEO & founder Patrick...

Upgrade Your Brain: The Book, Tour & Conference

Brain size is shrinking, IQ is falling, mental health problems are rising.  A recent EU report has declared a ‘global brain health emergency’.  One in six children are neurodivergent, many with autism or ADHD.  While one in four over 80 have pre-dementia - memory...

Building Young Brains: Shaping Your Child's Future

By Patrick Holford In recent years the number of children diagnosed with learning, behavioural and mental health problems has escalated. Attention-deficit hyperactivity disorder (ADHD), autistic spectrum disorder (ASD) and other neurodevelopmental disorders, all classifying children as...

UPGRADE YOUR BRAIN book references

Part 1 Introduction 1. 100% Health Survey, link t/f. 2. https://www.politico.eu/sponsored-content/global-data-is-key-to-tackling-the-rise-in-brain-health-conditions/ Chapter 1 3. Ogundipe E, Johnson MR, Wang Y, Crawford MA. Peri-conception maternal lipid profiles predict pregnancy...

Are You Wasting Money On Your Omega-3 Supplements?

Are You Wasting Money On Your Omega-3 Supplements? Are You Wasting Money On Your Omega-3 Supplements? Omega-3 supplements are becoming increasingly popular - and rightly so - as another recent UK BioBank study (1) reported a 30% lower risk of dementia in those with higher omega-3 status...

Heard about ketones or the ketogenic diet but aren't sure if it's helpful or just another fad? Wondering if it might help your mood, brain health and metabolism but aren't sure how to do it? Or maybe you feel confused about what to eat and wonder if you have to give up carbohydrates...

The Four Simple Blood Tests That Drive Down Your Risk  

 By Patrick Holford Alzheimer’s is a preventable, but not reversible disease. Less than one in a hundred cases are directly caused by genes. Prevention is entirely possible if you can identify who is at risk early enough and encourage the right diet and lifestyle...