because prevention is better than cure.

because prevention is better than cure.

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Brain size is shrinking, IQ is falling, mental health problems are rising. 

A recent EU report has declared a ‘global brain health emergency’. 

One in six children are neurodivergent, many with autism or ADHD. 

While one in four over 80 have pre-dementia – memory decline is happening for many in their 30’s. 

One in four adults are on anti-depressants, sleeping pills or tranquillisers. 

After 45 years of research Patrick Holford, our founder and CEO, has the answers and has written them all down in his brand new book Upgrade Your Brain!

This book, coming out on April 25th 2024, will be your guide on how to reclaim your brain. This coincides with our national Upgrade Your Brain campaign, where we will not only focus on Alzheimer’s prevention but also on supporting wider brain and mental issues.

In the book you will learn how to :

  • Improve your mood and get a good night’s sleep 
  • Deprogram anxiety and build stress resilience
  • Free your brain from addiction (including sugar, alcohol and coffee)
  • Recover your memory and rebuild the brain’s connections
  • Build healthy young brains to prevent neurodivergence

You will be able to preorder the book soon but there is also a live seminar book tour where you can see Patrick live and receive a signed copy. There is also an Upgrade Your Brain Conference for health professionals who want to hear from world-class speakers like Dr David Perlmutter, Professors Robert Lustig, Michael Crawford, William Harris and Tommy Wood, who heads our research team – and more.

The book will be available for preorder soon.