Upgrade Your Brain Seminar Tour | Food for the Brain

because prevention is better than cure.

because prevention is better than cure.

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A two-hour, in-person, seminar with Patrick Holford on how to optimise your brain for better mood, memory, sleep, stress resilience and to dementia-proof your diet and lifestyle

Come and learn the practical and doable changes you can make to your nutrition, lifestyle and mind.

After 45 years of research, he has the answers and wants to show you how to:

  • Improve your mood and get a good night’s sleep 
  • Deprogram anxiety and build stress resilience
  • Free your brain from addiction (including sugar, alcohol and coffee)
  • Recover your memory and rebuild the brain’s connections
  • Build healthy young brains to prevent neurodivergence

Select your location and date below and click the link to buy your tickets.

SAT MAY 4 | BELFAST 2 – 4pm
The Factory @ The Mac, 10 Exchange St, West, Belfast BT1 2NJ
>> Click here to book

TUES MAY 7 | SLIGO 6.30 – 8.30pm
The Park Suite – Sligo Park Hotel, Pearse Road
F91 Y762
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WED MAY 8 | GALWAY 6.30 – 8.30pm
The g Hotel & Spa, Galway City
H91 VOHR
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THURS MAY 9 | DUBLIN 6.30pm – 8.30pm
Carysfort Suite, Talbot Hotel, Stillorgan Road
A94 V6K5
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FRI MAY 10 | ENNIS 6.30 – 8.30 pm
Great Hall, Temple Gate Hotel, The Square, Ennis V95 HOXK
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SAT MAY 11 | TRALEE 2 – 4pm
Park View Room, The Brandon Hotel, Prince’s St, Tralee, V92 PVK6
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SUN MAY 12 | BANTRY 2– 4pm
Winward Suite, The Maritime Hotel, The Quay, Bantry, P75 XW35
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MON MAY 13 | CORK 6.30 – 8.30pm
Bellevue Suite, The Address, Military Hill, St Lukes Cross, Cork City, T23 T292  
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UK Dates

SAT MAY 4 | BELFAST 2 – 4pm
The Factory @ The Mac, 10 Exchange St, West, Belfast BT1 2NJ
>> Click here to book

WED MAY 26 | LONDON 7 – 9pm
Herringham Hall, Regent’s University, Inner Circle, Regent’s Park, London NW1 4NS
>> Click here to book

Irish tour dates:

  • GOOD DEAL Eire – €24 
  • BEST DEAL €40 Get a FREE signed copy of Upgrade Your Brain (€19.99) AND save €4.
    Online offer only – book collected at the event

UK tour dates:

  • GOOD DEAL UK – £20 
  • BEST DEAL £33 Get a FREE signed copy of Upgrade Your Brain (£16.99) AND save £4.
    Online offer only – book collected at the event


BSc, DipION, FBANT, NTCRP
Patrick Holford, BSc, DipION, FBANT, NTCRP, is a leading spokesman on nutrition and mental health and founder of both the Food for the Brain Foundation, and the Institute for Optimum Nutrition, originally trained in psychology.

He was one of the first promoters of the importance of zinc, essential fats, low-GL diets and homocysteine-lowering B vitamins and their importance in mental health and Alzheimer’s prevention.

He is the author of 46 books, translated into over 30 languages, including The Optimum Nutrition Bible and his latest book Upgrade Your Brain. He is a retired visiting professor at the University of Teeside and is in the Orthomolecular Medicine Hall of Fame.