because prevention is better than cure.

because prevention is better than cure.

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An Incredible Year of Growth & New Beginnings at Food for the Brain

By Patrick Holford

It’s been an incredible year for our small charity, which has experienced an amazing growth spurt—expanding tenfold in just two years!

Reaching and helping millions of people to dementia-proof their diet and lifestyle through over 80 seminars, webinars, TV and radio interviews and podcasts worldwide. 

Going global with COGNITION!

Personally, I am exhausted and with my last burst of energy, I headed off to the Far East – China and Japan for the whole of November – to launch the translated Cognitive Function Test to up to 18 million people. Then I’ll collapse on a beach somewhere in Thailand before returning for Christmas!

New faces to the small but mighty team!

Meanwhile, we have appointed the wonderful Emma George, a naturopath and experienced project manager, as Managing Director. Emma will take over as CEO in January giving me more time to teach and reach influential groups of people to ‘Upgrade Your Brain’. Emma is supported by an amazing team of highly skilled and committed people. It’s the teamwork that makes the dream work – the shared dream of Food for the Brain, which is educating and empowering people to take control of their mental health.


Emma George is an accomplished leader with over 20 years of experience in organisational development, health, and wellbeing. As current Managing Director of the Food for the Brain Foundation, Emma brings her expertise in strategic planning, stakeholder engagement, and project delivery to drive Food for the Brain’s mission of promoting cognitive health through nutrition and lifestyle interventions.  

Emma’s career highlights include leading national and European health projects, such as the Welsh Government’s Healthy Working Wales scheme, where she directed a team to assess and enhance workplace health initiatives across the nation. When not at work, Emma enjoys engaging with community projects, and teaching at the School of Naturopathic Nutrition, reflecting her dedication to creating a healthier future for all.


Most of the Team in Wales this Summer.
The largest independent COGNITION Biobank – research with no profit motive!

None of this could have happened without you, our Citizen Scientists and of course our Friends of Food for the Brain who are 2000+ strong. 

It’s because of your willingness to take the test, and share your data (anonymously) that has helped create the largest independent COGNITION Biobank research database and enable real research to help people without a profit motive. 

If you haven’t become a FRIEND yet then please do so here. We are completely independent so each FRIEND is helping us make a difference in the world!

“I became a FRIEND and joined COGNITION last September because my memory was terrible!
My Dementia Risk Index has gone down from a start point of 52.35 to 37.45%!
My weight was 12st 2lbs and is now 10st 11 lbs and  I’ve really got a handle on keeping sugar intake very low.  I have 4 green areas now and I’m very excited about getting my life back and could never have achieved it without the COGNITION Programme.”
Janette, 68

Want to make a larger donation to help our Smart Kids Programme?

If you’d like to become involved in this radical research revolution, beyond being a FRIEND, email Fran, Head of Donations & Engagement at donations@foodforthebrain. Currently, we need funds to help finish building COGNITION for Smart Kids through the SPONSA Donna campaign. 

Meanwhile, as the Festive Season approaches, we have quite a few exciting things coming your way:

What’s happening this Christmas at Food for the Brain?
  • The Christmas DRIfT 4 in 1 discount! Get your family or community to become Citizen Science researchers this festive season  – order the test kit here and use code XMAS10 to save 10% internationally.


For test kits and the book, order before 16th December for Christmas delivery