because prevention is better than cure.

because prevention is better than cure.

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Whether you are a member of the public or a health professional our Spring campaign gives you plenty of opportunities to learn how to: 

  • Improve your mood and get a good night’s sleep 
  • Deprogramme anxiety and build stress resilience
  • Free your brain from addiction (including sugar, alcohol and coffee)
  • Recover your memory and rebuild the brain’s connections
  • Build healthy young brains to prevent neurodivergence

Masterful“…..”Mind-blowing“……”A must-read for anyone with a brain“..say early reviews.

Patrick explains the book in a short film below.

Order the book here.
  • Go to alzheimersprevention.info to involved in Alzheimer’s Prevention Day, make your own video, take the 3 minute test and learn from the masters of brain health
  • Take the Cognitive Function Test to become a ‘citizen scientist’ and  learn what’s driving your risk and how to reverse it


BSc, DipION, FBANT, NTCRP
Patrick Holford, BSc, DipION, FBANT, NTCRP, is a leading spokesman on nutrition and mental health and founder of both the Food for the Brain Foundation, and the Institute for Optimum Nutrition, originally trained in psychology.

He was one of the first promoters of the importance of zinc, essential fats, low-GL diets and homocysteine-lowering B vitamins and their importance in mental health and Alzheimer’s prevention.

He is the author of 46 books, translated into over 30 languages, including The Optimum Nutrition Bible and his latest book Upgrade Your Brain. He is a retired visiting professor at the University of Teeside and is in the Orthomolecular Medicine Hall of Fame.