because prevention is better than cure.

because prevention is better than cure.

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Keep your Brain Young with Antioxidants

Life is a balancing act between making energy by combusting glucose with oxygen, then generating ‘oxidant’ exhaust fumes, and disarming them. In the end, we lose, which is why all oxygen-based life forms have a finite life – and why your brain ages. However, you can not only add years to...

Sleep Well, Stay Calm and Live Purposefully

A person’s emotional health, reflected in levels of anxiety, depression, lack of purposeful activities, positive attitude and social interaction, as well as sleep, are associated with increased future risk of cognitive impairment and dementia. Those reporting anxiety have a 35% higher...

B vitamins and homocysteine

B vitamins are essential for many aspects of brain function. They are essential for healthy methylation, which is needed to build brain cell membranes and neurotransmitters that pass messages between brain cells. Hence B vitamins, especially B6, B12 and folate, are essential for the brain’s...

Brain Fats - Seafood, Omega-3 PUFAs, Phospholipids and Vitamin D

Brain Fats – Seafood, Omega-3 PUFAs, Phospholipids and Vitamin D The omega-3 fat, docosahexaenoic acid (DHA) is the most abundant PUFA in the brain, concentrated in the grey matter and, particularly at the synapses.1 DHA is incorporated into membrane phospholipids, where it affects the...

Preventing Alzheimer's Disease

Half of the risk for developing dementia and Alzheimer's is preventable. BEFORE AFTER Only 1 in 100 cases are caused by genes. Much of the risk relates to nutrition and lifestyle factors that we can change. Given that Alzheimer's is not a reversible condition, the best hope is...

1% OF ALZHEIMER'SIS 'IN THE GENES' IDENTIFY YOURRISK PROTECT YOURBRAIN Alzheimer's is Preventable MASTERCLASS: 8 secrets to upgrade your brain ----- Learn from leading US expert and Neurologist and New York Times best selling author of Grain Brain and Brain Maker Dr...

Is sugar killing your brain?

By Robert H. Lustig, MD, MSL Robert Lustig is Professor Emeritus of Pediatrics in the Division of Endocrinology, and Member of the Institute for Health Policy Studies at the University of California, San Francisco. He is a pediatric neuroendocrinologist,and an international authority on...

Homocysteine: A Comprehensive Overview

Homocysteine, a sulphur containing compound within the methionine cycle, is explored here in this comprehensive review conducted by Tracey-Anne Hipkiss, MSc. Introduction The purpose of this review is to consider correlations between homocysteine and disease risk that have been identified...

Alzheimer's Prevention - Campaign Content

Alzheimer's Prevention Day Assets can be found here. Content to Use - see Example Comms Schedule for suggested timings Animation films How to build brain cells at any age Fuelling your brain for better memory Keeping you brain young with antioxidants How to upgrade your brain...

The H Factor -Why lowering homocysteine with B vitamins is key

What is Alzheimer’s? Alzheimer’s disease accounts for about two thirds of dementia diagnoses. While dementia can be diagnosed on the basis of a Cognitive Function Test Alzheimer’s dementia requires a specific kind of scan to be diagnosed. Professor David Smith and colleagues at...